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Integrated wall enterprises to improve product quality after-sales service (a)

Date: 2017-03-24
Views: 41

Customize this concept in the integrated wall industry is not fresh, then how to bite this piece of cold rice?

The first point, in the advertising investment to identify the starting point.

Customized integrated wall This type of product for many consumers is not cold, usually have customized customer base in two types: the first, the pursuit of individuality and spatial sense of the young people. This is usually not a lot of budget, but still the pursuit of a rich personalized experience; the second, not bad money ho. This type of customer comparison "turtle", and even the material also has its own special requirements, most of the pursuit of luxury high-profile home improvement style. So the custom integrated wall is usually the consumer when they need to be concerned about, and will spend time and energy to understand, ask.

So the integration of wall enterprises in the advertising investment should be targeted, do not blindly pursue brand awareness, more should be taken into account the goal of custom integrated wall consumer groups will choose to focus on the media, that is, professional building materials decoration home media, give up the choice of public mainstream media. The reason is in the professional media channels to strengthen the brand, products, corporate propaganda strength in the expansion of brand awareness and promote sales of these two aspects play a positive role.

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